Melody's Memo

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    • How can I help?
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    • AI and VR Technology
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  • More
    • Home
    • Get to know me
      • About
      • Resume
    • Let's Work Together
      • How can I help?
    • Blog
      • AI and VR Technology
      • Blog References
    • Contact

Melody's Memo

Melody's Memo Melody's Memo Melody's Memo
  • Home
  • Get to know me
    • About
    • Resume
  • Let's Work Together
    • How can I help?
  • Blog
    • AI and VR Technology
    • Blog References
  • Contact

References

  

Efthymiou, F., Hildebrand, C., de Bellis, E., & Hampton, W. H. (2023). The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance. Journal of Interactive Marketing, 0(0).

https://doi-org.ezproxy.snhu.edu/10.1177/10949968231194905  


Griffin, Jeb. (2023, July 28). How AI and VR are Helping to Buy and Sell Homes. NATIONAL ASSOCIATION OF REALTORS®. How AI and VR are Helping to Buy and Sell Homes (nar.realtor)  


Longoni, C., & Cian, L. (2022). Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect. Journal of Marketing, 86(1), 91-108. https://doi-org.ezproxy.snhu.edu/10.1177/0022242920957347

   

Moncrieff, Stacey. (2023, May 10). Start Experimenting with AI Now. REALTOR® Magazine. Start Experimenting With AI Now (nar.realtor) 


Needle, F. (2021, December 10). 10 Consumer Behavior Models (& Which One Applies to Your Business). Hubspot. https://blog.hubspot.com/service/consumer-behavior-model


Pavone, G., Meyer-Waarden, L., & Munzel, A. (2023). Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures. Journal of Interactive Marketing, 58(1), 52-71. 

https://doi-org.ezproxy.snhu.edu/10.1177/10949968221134492 

 

Salpoglou, Demetrios. (2021, March 22). Four Ways Real Estate Marketing is Shifting in 2021. Forbes.com. https://www.forbes.com/sites/forbesrealestatecouncil/2021/03/22/four-ways-real-estate-marketing-is-shifting-in-2021/?sh=1c5f54a31b5d

 

Sihi, D. (2018). Home sweet virtual     home. Journal of Research in Interactive Marketing, 12(4), 398–417. https://doi.org/10.1108/jrim-01-2018-0019


Stewart, Anna. (2022, September 28). Why brands are buying real estate in the metaverse. CNN.  Why brands are buying real estate in the metaverse | CNN Business 

 

Strickland, Johnathan (Host) (2023, November 14). Smart Talks with IBM - Generative AI: Its Rise and Potential for Society. [Audio and Video podcast episode]. TechStuff Podcast, Spotify

Copyright © 2024 Melody's Memo  - All Rights Reserved. This site was published on Dec. 16, 2023 and updated on Jan.28, 2024


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